PURE Print Ads

A major component of the marketing communications plan of the PURE Oil Jobbers Cooperative is promotional advertising in a number of national, regional, and state industry publications. This print advertising campaign has helped raise awareness of the PURE brand and Firebird trademark throughout the country, as a result of placement in national media. In addition, this ad campaign has introduced the PURE Co-op and its benefits to potential Co-op members within the organization’s original territory – the 10 southeastern states where it was founded – and additional targeted markets as well – another 13 states where the Co-op would like to expand.