Web Integration
News coverage in today’s mass media landscape has to account for the transference of audience from print and broadcast to online sources.
The Internet is the ideal technology to assist an organization in establishing an image and identity. In addition, the Web is the perfect media for those organizations needing an unlimited canvass to explain complex issues, and new media is both mass communication and interpersonal communication in nature. Social media provide an affordable and effective means for connecting organizations with their constituents, as well as engaging various audiences in the reciprocal discussion of issues that impact their lives.
JWA can program and design custom Web sites for clients and introduce them to effective social media, all while integrating these new media into the traditional media tools of a strategic, comprehensive and cross promotional communications campaign.