What We Do

Public Relations

Public Relations is the communications process for building relationships, creating a positive environment for business, and successfully influencing behavior.

While markets are identified and pursued by businesses, and audiences gather to receive media messages, publics exist whether we want them to or not. The practice of public relations helps organizations manage their relationships with key public or stakeholders.

A key component of public relations is media relations, or dispensing newsworthy events and important information to public through the use of mainstream and trade press. With more than 30 years of experience in the newspaper business, managers at JWA understand the news gathering process and can successfully assist clients in both pitching their stories to news media and responding to news media requests. A proactive approach to dealing with media is key to successful media relations, as well as properly handling media crises as they arise.